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About
About
YAOKI makes cream of rice from 100% Japanese rice, and produces video and events specializing in the fitness world.
Business
Cream of Rice
Just add water and, in about 30 seconds, you have a smooth staple food that is easy to digest. It works as a training meal for athletes, as an easy everyday meal, as care food (nursing care and similar uses), and as emergency food.
Learn moreVideo Production & Events
Built on the planning and editing skills we developed running our own media, Anabolic Space (over 100,000 followers, with a peak monthly reach of more than 10 million), we produce video for the fitness world. From filming and editing for IFBB Pro athletes' channels to traveling with athletes to overseas competitions and hosting offline events, we deliver the intensity and the stories of people who take on challenges.
Learn moreRepresentative
Taito Sasaki
笹木 泰斗
CEO, YAOKI Inc.
- 1997–
- Born in Japan, raised in Australia. Graduated from the University of Sydney, Faculty of Architecture
- 2020
- Joined Fuji Television Network, Inc.
- 2021–
- Launched the fitness media Anabolic Space
- 2025.12
- Left Fuji Television Network, Inc. and founded YAOKI Inc.
Message
Even on the days it doesn't go well, get back up and keep going. YAOKI was born from the spirit of nanakorobi yaoki: fall seven times, stand up eight.
Born in 1997 and raised in Australia. After graduating from the University of Sydney's Faculty of Architecture, I joined Fuji Television Network, Inc. in 2020. I worked in program production on the morning show Mezamashi TV, then in the social media countermeasures department of the compliance division. In 2021 I launched the YouTube channel Anabolic Space, and at the end of 2025 I left the company and founded YAOKI Inc.
On the days that go wrong, or when it feels like giving up, get back up and face forward. With the spirit of nanakorobi yaoki in our hearts.
History
- 2024/ 11
Launched the YAOKI cream of rice brand and started sales
- 2025/ 12
Founder Taito Sasaki left Fuji Television Network, Inc. and founded YAOKI Inc.
- 2026/ 01
Started a crowdfunding campaign to develop new flavors
- 2026/ 03
Crowdfunding campaign closed (193 supporters, ¥2,439,500)
- 2026/ 04
Held a tasting event and collected product feedback from 148 people
- 2026/ 05
The official YAOKI online store reopened with a new design
Company
- Company
- YAOKI Inc.
- Representative
- Taito Sasaki
- Founded
- December 2025
- Address
- 2-2-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo 140-0002, Japan
- Business
- Cream of rice business / video production, events and media
- Contact
- contact@yaoki.co