Fall seven times,
stand up eight. YAOKI.
YAOKI makes cream of rice from 100% Japanese rice, and produces video and events specializing in the fitness world.
Who We Are
Food that keeps you going,
and a voice that carries the heat.
YAOKI is a brand that stands behind people who take on challenges.
Even on the days it doesn't go well, get back up and keep going. The name YAOKI comes from nanakorobi yaoki: fall seven times, stand up eight.
Food that builds the body, and media that moves the heart. With these two wheels, we back everyone who keeps challenging themselves toward a goal.
Business
Our Business
Rice-based carbohydrates. A new form of staple food.
Cream of Rice
Just add water and, in about 30 seconds, you have a smooth staple food that is easy to digest. It works as a training meal for athletes, as an easy everyday meal, as care food (nursing care and similar uses), and as emergency food.
- 100% Japanese rice, made in Japan
- No cooking. Ready in about 30 seconds with water
- Gluten-free and gentle on digestion
Fitness-focused creative that carries real intensity.
Video Production & Events
Built on the planning and editing skills we developed running our own media, Anabolic Space (over 100,000 followers, with a peak monthly reach of more than 10 million), we produce video for the fitness world. From filming and editing for IFBB Pro athletes' channels to traveling with athletes to overseas competitions and hosting offline events, we deliver the intensity and the stories of people who take on challenges.
- Filming and editing for social video
- Following athletes: on-site coverage at competitions in Japan and abroad
- Hosting offline events
Message
Even on the days it doesn't go well, get back up and keep going.
Even on the days it doesn't go well, get back up and keep going. YAOKI was born from the spirit of nanakorobi yaoki: fall seven times, stand up eight.
Born in 1997 and raised in Australia. After graduating from the University of Sydney's Faculty of Architecture, I joined Fuji Television Network, Inc. in 2020. I worked in program production on the morning show Mezamashi TV, then in the social media countermeasures department of the compliance division. In 2021 I launched the YouTube channel Anabolic Space, and at the end of 2025 I left the company and founded YAOKI Inc.
CEO, YAOKI Inc.
Taito Sasaki
News
Company News
All NewsCompany news is published in Japanese.